When you begin to create a successful website for your blog or online business, it’s easy to get caught up in the aesthetics of the site over building a strong foundation. You want to dive right in to creating pretty graphics, selecting font combinations and picking out lovely colors.
All very important choices, but definitely not the most important.
While an aesthetically pleasing site will help with your credibility (and is easy on the eyes), your focus should be on creating a great user experience for your readers and customers.
Simply having a pretty website will not help you to convert visitors into paying customers. You need to focus on understanding the purpose of your website, identifying your ideal customer, enhancing your messaging to speak directly to the one perfect person for your business and making sure they know exactly what they need to do when they arrive at your site.
You never want to leave your visitors guessing what you want them to do. If you confuse, you lose!
If you are struggling to turn visitors into loyal, raving customers then you may want to ask yourself the following questions.
Do you understand who your ideal customer is?
Understanding who your ideal customer avatar is can be one of the most important things you can do to help you create a successful website. Being able to narrow your focus down and speak to one and only one person will allow you to create messaging that is consistent and structured.
When you try to reach too many people at once, you end up creating confusion more often than not.
In the beginning stages of building an online business or a blog, you may not be sure who is your ideal customer, but over time, you will begin to get to know her as you grow your audience.
Once you have identified who this person is, what she likes, dislikes, where she likes to shop, hang out online, and what her fears and struggles are, you can begin to create clear messaging and the perfect products and services that she will love.
Clear, consistent messaging will resonate with many different people, I promise!
Have you perfected the messaging on your website and marketing materials?
Once you know who you are speaking to, you need to understand how she wants to be spoken to. More than likely, she doesn’t want you to try and sell her your goods.
She wants you to help her solve a problem, or overcome a fear, or to provide a clear plan for a struggle she faces. She wants to learn things from you that will make HER life easier.
So how you write your copy and speak to her is crucial to her trusting you as her go-to source.
Your messaging should take your ICA on a journey of having a problem, to you being the guide that gives her an easy plan to solve and eliminate her problem.
You should be empathetic to her struggles and help her to understand that you can help make her life better with your products and services.
To do this, you need to use messaging that helps your ICA feel like you truly understand what causes her pain and you will be the one to take her pain away.
Are you telling your visitors exactly what you want them to do on your site?
Does your site have clear CTA’s (call to action) that tells your visitor exactly what they need to do next? If not, you may be losing lots of traffic because you haven’t asked your visitors to take the next step on your site.
It’s important to use CTA’s through your site to guide your visitors to the most important content and to give them clear directions on what they should do next.
If you confuse, you lose!
– Marie Forleo
Make sure to include CTA’s in places like:
- Header bar
- Hero image
- Below the hero image
- Middle of the page
- Bottom of the page
- Every blog post
- In every email
- In opt-ins and freebies
Never let your visitors guess what you want them to do, tell them!
Are you creating consistent content?
Consistent content creation is important for many reasons.
- It helps to establish you as an authority through weekly blog posts or podcasts.
- It helps to boost your SEO by allowing you to optimize using specific keywords and key phrases.
- It helps you to connect with your subscribers through weekly emails so they get to know and trust you.
- It allows you to help others by sharing your valuable knowledge and skills.
Creating consistent content can be challenging and take a good bit of time to create high-quality content, but the benefits far outweigh the challenge.
The best way to create content on a consistent basis is to get organized and create a content calendar system that works for you. Having a content calendar will help you to see the full picture of what types of content you need to work on and when that content is due.
The better your content gets, the easier it will be to create a successful website.
Have you made list building a TOP priority?
Everything on this list is important to help you create a successful website, but this may just be the most important on the list.
You may think that social media is the number one place where you need to spend time marketing your blog or website, but it’s not.
You may be aware that social media platforms like to pull the rug right out from under you without much notice. And there is not a dang thing you can do about it. You don’t own your followers, and you don’t own the platform.
But you do own your email list, and no one can take that away from you. So spend your time learning how to grow your list and make sure you are staying in touch with your list on a weekly basis so you build trust with them.
When you are ready to launch a new product or service, you are much more likely to convert email subscribers into paying customers over any other platform available.
Have you learned to master your mindset?
If you are building a website or creating a blog, then you know how stressful it can be at times. You feel completely overwhelmed by the seemingly thousands of things you need to do each day.
And when you start to feel stressed and overwhelmed, it can wreak havoc on your productivity because you waste time worrying.
You also run the risk of throwing in the towel because you talk yourself into thinking you can’t do it.
Well I’m here to tell you that you can. You simply need to be kind to yourself when you begin to feel overwhelmed and give yourself a bit of grace.
It’s ok to let some things go if you need to. It’s also ok to give yourself a much-needed break. We often beat ourselves up because we feel like we have to do it all, but when you begin to tell yourself that it’s ok, it helps to change your perspective so you can get back to it.
Here are a few tips to help
- Go for a walk
- Head to a coffee shop for a quick break
- Grab a journal and write
- Give yourself the ok to finish the task tomorrow
- Spend time focusing or visualizing what you want (not what you don’t)
- Talk to a spouse or a friend
- Spend a day or two to get organized, set goals and create plans
Free 10-day Master Your Website Mini-Challenge
If this sounds like some of the challenges you are facing with growing your online business, I’ve created a Free 10-day Master Your Website Mini Challenge, and I’d love for you to join me.
You will receive a daily email for 10-days where we’ll dive deep into each of these topics plus many more to give you everything you need to help you build a strong website foundation for a wildly successful online business.
When you sign up for the challenge, you will also get access to the private Facebook group so you can ask questions and get the support you need. I am here to help you in any way I can.